Sheffield City of Sport
Following the super successful Move More Sheffield campaign last month, we’ve got lots more sporting action keeping us busy this summer.
We’re working on the Westfield Health British Transplant Games which begin in North Lanarkshire later this week. Held over four days, the event will attract more than 770 transplant athletes along with 2,000 supporters all with the aim of highlighting how organ donation can turn someone’s life around.
The Games have been backed by health and wellbeing company, Westfield Health, for more than a decade now, and it’s a campaign we always enjoy supporting – working to raise awareness of the need for organ donors, while celebrating recipients in regaining fitness to live fulfilled, healthy lives.
We have also provided PR support to a number of clients who proved themselves to be good sports this month ahead of the Special Olympics GB (SOGB) National Summer Games coming to Sheffield in August.
Stars from the worlds of stage, screen, sport and song will be at the Opening Ceremony at Sheffield United, including rock band Toseland, Downton Abbey actor Jim Carter, broadcaster Suzi Perry and football pundit Chris Kamara, with ex-Spandau Ballet singer Tony Hadley headlining the event.
The SOGB Summer Games event is held every four years and is the country’s largest multi-sports event for athletes with intellectual disabilities.
It will be the second time the Games have been held in Sheffield, after first hosting it in 1993, and several of our clients have signed up for official sponsorship.
After the Opening Ceremony at Bramall Lane on Tuesday 8 August, the Games will continue with four days of sport.
And Games Partner Stagecoach Yorkshire will be providing free travel for the 2,600 athletes between their event accommodation and the dozen venues across the city hosting the Games, which will include SIV’s Ponds Forge International Sports Centre, English Institute of Sport Sheffield (EISS), and iceSheffield.
Move More might be over but sport continues to be a focus at HRM HQ this summer!