Behind the scenes with the Blades
motion graphics to panoramic videos - we’ve been proudly assisting Sheffield
United Football Club with their pre-match social media offering.
It has seen members of the HRM team provide supporters with a behind-the-scenes view of the build-up ahead of the Blades’ fixtures at Bramall Lane against AFC Wimbledon, Scunthorpe United and Bolton Wanderers.
Highlights of our work were a panoramic video of the Bramall Lane fans belting out the Club’s ‘Greasy Chip Butty’ song, a video which on Facebook alone reached 396,645 people, was viewed 133,000 times, ‘liked’ more than 3,000 times and had 1,546 shares.
Other behind-the-scenes content we’ve been providing included an inside view of the players’ tunnel as both teams walked out onto the pitch before kick-off, videos of the rapturous goal celebrations – particularly following Billy Sharp’s equaliser in the top-of-the-table clash with Scunthorpe.
We have also put together head-to-head motion graphics which provide supporters with a background to the history of each fixture and the recent form of both teams, as well as a video shadowing the players following the game against Scunthorpe as they applauded the Bramall Lane supporters.
Video of the players returning to the dressing room after games also proved a big hit with fans.
Martin Ross, our managing director, said: “It’s been a privilege to be part of Sheffield United’s social media coverage as the Blades continue to chase promotion back to the Championship.
“The feedback shows not only how powerful a behind-the-scenes view can be, but how much Sheffield United means to the dedicated fans who follow the Blades, game after game, year after year.”